"Because the truth isn't always age-appropriate."
Four generations argue the questions everyone's afraid to ask out loud — and actually try to understand each other.
Public launch target: the week of Nov 2–6, 2026. Gated on the four open decisions below — the clock starts once they're locked.
Six directions to react to — not final art. Every mark is built to survive as a tiny avatar, the real test for a podcast. The question isn't "do you like it" — it's "does it work at 48 pixels, on a tee, and on a thumbnail you'd click."
logo.png and applied sitewide — masthead, favicon, the be-on-the-show logo card, and the OG share image. It replaces every mark below, including the Aug 29 "Emergency Broadcast" test-pattern placeholder that filled in while no master art existed. Tim's own framing: "this [is] v02, I expect a v03" — treat this as current, not final; the swap point stays a single file per the doc's own plan, so the next version drops in without touching markup again.
gi-brand-update-emergency-broadcast.md, gi-brand-build-spec.md."Incorrect" sits inside a red censor bar — the truth that got struck out. Newspaper-masthead authority meets banned-content edge. Reads instantly, works in one color.
An emblem for "something to fight about." A lightning bolt splits the GI monogram like a fight-card divider. Premium, merch-ready, timeless — great as a stamp on thumbnails and hats.
Riffs on the "Parental Advisory / Explicit" sticker — pure "not age-appropriate." High recognition, built-in edge, instantly screenshot-able for social. Bold black-white-red.
A CRT set tuned to "GI." The channel range (1946–2012) = the span of generations at the table. Warm nostalgia that still says "we broadcast uncomfortable truths." Plays to Lucid's cinematic side.
A mic under an arc of four dots — one per generation, teal to black. Cleanest and most "premium podcast." Scales down beautifully; the arc doubles as a waveform motif for animation.
Heavy stacked type like a protest placard — loud, modern, unapologetic. The abbreviated "GEN / INCORRECT" is a natural social shorthand and hashtag (#GenIncorrect). Cheapest to animate.
Legible tiny — the avatar test → Works in one color — the merch test → Says "generational argument" without reading the name — the stranger test.
Reactions and the final call run through the GHL "Creative Approvals" pipeline — 2-of-3 partner vote, 72-hour window. The pipeline is the decision log.
Type voice: Anton/Impact display · Oswald/Arial Narrow condensed (kickers, labels) · Georgia italic (taglines, pull-quotes). Black-white-red is the core identity; amber and teal are accents only.
