Tim Petet · Owner, Ninja-360 Digital Media LLC. A 12-month campaign run in public — filmed by Gabriel Miller of Lucid Cinematics — where building Tim's influence is the product demonstration.
Recognized as THE local visibility authority in KC. Re-scored quarterly, on camera.
Daniel Priestley's argument in Key Person of Influence is simple: every industry — and every city — has an inner circle of people whose names come up first, who get the referrals, the media calls, the premium clients, and the partnerships. They aren't necessarily the most talented. They are the most visible, packaged, and connected. And becoming one is not luck — it's a deliberate build across five areas, in sequence: Pitch → Publish → Product → Profile → Partnership, run as a focused 12-month campaign inside a tightly defined micro-niche.
Your micro-niche is already locked: local business visibility in Kansas City. Not "digital marketing" — that's an ocean full of sharks. Local. Visibility. KC. That's a pond you can own, and it's the positioning every locked business truth already points to. Everything in this playbook holds that line.
You sell visibility. So the campaign to build YOUR visibility is a living, filmed proof-of-work for the exact thing you sell. Every episode Gabe shoots does triple duty: it's Publish (proof of expertise), it's Profile (you become the face of visibility in KC), and it's a Pitch asset (prospects watch you do for yourself what you'd do for them). Priestley calls this becoming the person "standing on the mountain of value you already have." The mountain is already here — the M.A.P. System, the belts, the audits, the drone work, ten years of media craft. This plan packages it in public.
Scored 2026-07-10 via the full 12-question assessment. This is Episode 0 material: the honest starting line.
Red = weak (<50%) · Yellow = developing (50–79%). Profile is incomplete — Q2 ("findable on Google for 'local visibility Kansas City'") is unanswered and gets closed at the 7/31 check-in.
Per the Master Hub, Gabriel Miller's compensation is not determined. It blocks his Creative Director/Lead Editor role, the Brown/Black margin math, and workflow-design authority — and now it also gates this entire filmed campaign. This playbook is the agenda for that conversation: it defines exactly what you're asking Gabe to build with you (a 7-episode sprint plus the ongoing engine), which is what a fair deal gets priced against. The LiveSmart media shoot remains the natural forcing moment. Structures to bring to the table: flat per-episode rate, monthly retainer, or rev-share on Brown/Black builds his production elevates — plus the two-way training trade (you teach 360 + mobile DJI, he teaches storytelling and edit craft) already planned.
The book's order is the plan's order. Each pillar below: what Daniel prescribes, where you are, what gets built, what gets filmed, and how we know it worked.
A Key Person of Influence can answer "what do you do?" in a way that creates curiosity and a next step — in ten seconds, in sixty seconds, and in a two-minute story. No jargon, no rambling. Nail the micro-niche in the first sentence.
Publish content that demonstrates expertise where your market actually looks — articles, video, and ultimately an authority asset (Priestley's classic prescription is a book). Consistency beats bursts; authority compounds.
Turn expertise into a product ecosystem with an ascension path — a free gift that generates leads, an easy entry point, a core offer, and a premium tier — deliverable without you as the bottleneck.
The ladder is locked and correct: Free Visibility Audit → White Belt ($300 + $99/mo) → Brown Belt ($3,000 + $499/mo) → Black Belt ($10,000 + $999/mo) → multi-location/chain custom. The gaps are flow and delivery: the audit isn't generating leads consistently (a Pitch problem, being fixed upstream), and delivery still runs through Tim personally.
The Google test: when people search your name and your niche, what shows up decides whether you're a Key Person of Influence. Professional presence, consistent story everywhere, media mentions, speaking. And in 2026 the Google test is also the AI test: when someone asks ChatGPT, Perplexity, or Siri who handles local visibility in Kansas City, the engines only recommend businesses they can confirm as a single real entity — conflicting name/address/phone data gets you silently suppressed.
You scale through other people's audiences and infrastructure. Formal, win-win partnerships — not card collecting. A Key Person of Influence is one partnership away from every room they want to be in.
Format: documentary-style, biweekly. Each episode = one long-form (6–10 min, YouTube + blog embed) + 2–3 vertical shorts + blog post + GBP post + LinkedIn post. Roles: Gabe — director/DP/editor (Creative Director once Gate 0 closes) · Tim — on-camera lead + 360/drone capture. Title candidates: "On the M.A.P." (recommended — it's already your tagline), "The Visibility Project," "Becoming the KPI: Kansas City." Decide with Gabe; the debate itself is Episode 0 B-roll.
Tim scores his own business 23/60 on camera. What a Key Person of Influence is, why KC's local businesses should care, and the 12-month bet being made in public.
From rambling to razor: rebuilding the 60-second answer, then road-testing it live at two networking events.
Inside the Content Engine — plus the trade: Tim teaches Gabe 360 + mobile DJI; Gabe teaches Tim story structure and the edit.
White, Brown, Black: the belt system shown through a real free audit on a real KC business, start to finish.
Cold open: we ask ChatGPT who does local visibility in KC. Then Ninja-360 audits Ninja-360 — the 71/B goes public, and both gaps get fixed on camera: review velocity and entity confidence (schema, Big 5, Wikidata) — until the AI's answer changes.
How a solo operator drafts a bench: Gabe, Brent, Pavan — and what a real win-win partnership looks like on paper.
Day 90. The scorecard comes back out. Whatever the number says, it airs.
July 13 – October 11, 2026. Aligned one-to-one with the Content Engine's 13-week cadence yardstick. Standing weekly floor throughout: 2 GBP posts · 1 blog feature · 2 LinkedIn posts · 5 audit invitations extended.
| Week | Focus | Milestone |
|---|---|---|
| W1 · Jul 13–19 | Gate 0: Gabe terms meeting (this playbook = agenda). Draft Pitch V01. GHL Social Planner pre-flight. | Terms agreed in principle |
| W2 · Jul 20–26 | Shoot E0. Blog template live on ninja360.net. Pitch drilled out loud daily. | Publishing rails ready |
| W3 · Jul 27–Aug 2 | KPI check-in 7/31: close Profile Q2, re-score. Ship E0 + first "Inside [Business]" feature. | Series is public |
| W4 · Aug 3–9 | Shoot E1 (pitch road-test). Audit invitations begin at full 5/week clip. | Pitch in the wild |
| W5 · Aug 10–16 | Ship E1. Objection scripts finalized from real reactions. | Pitch V02 locked |
| W6 · Aug 17–23 | Product: confirm Hasan availability → choose one-role vs two-tier editing. Shoot E2 (two-way training). | Editing structure decided |
| W7 · Aug 24–30 | Ship E2. Revive pipeline: stitch Hasan specs + SOP v3 into the working workflow. Color grade captured as a preset. | Pipeline revived |
| W8 · Aug 31–Sep 6 | White/Brown delivery checklists documented in Delivery Pipeline V01. Shoot E3 (live audit). | Delivery on paper |
| W9 · Sep 7–13 | Ship E3. Profile: LinkedIn overhaul. Review engine work begins on own GBP. Publish /standards/ai-search-nap; LocalBusiness + Organization schema with sameAs live on ninja360.net. | Profile build starts |
| W10 · Sep 14–20 | Shoot E4 (self-audit + AI test). Entity work: aggregator push, Wikidata Q-ID started. Media list built; first two PR pitches sent. | Self-audit filmed |
| W11 · Sep 21–27 | Ship E4. Partnership: Brent + Pavan trade-out terms drafted. Partner target list (20). | Draft Picks on paper |
| W12 · Sep 28–Oct 4 | Shoot + ship E5. Sign at least 3 partnership terms. First partner-referred audit pursued. | 3 partnerships inked |
| W13 · Oct 5–11 | Day-90 re-score on camera → E6. Q2 plan drafted from the delta. | Target: 35+/60 |
| Quarter | Pillars in focus | Exit criteria |
|---|---|---|
| Q1 · Jul–Sep 2026 | Pitch + Publish. The 90-day sprint above: pitch locked, engine live, series E0–E6 aired. | 13-week cadence held · score 35+/60 · 3 partnerships on paper |
| Q2 · Oct–Dec 2026 | Product + Profile. Delivery systemized (belts run to checklist), self-audit 80+, review engine live, Entity Confidence standard live at /standards/ai-search-nap and folded into the visibility-analyzer rubric. Begin the authority asset: "The Kansas City Local Visibility Report 2027" — with the AI-search data (77% of AI citations come from outside the organic top 10) as its headline finding. Series season 2: client transformations. | Score 40+/60 · audit leads 4+/mo · Report drafted |
| Q3 · Jan–Mar 2027 | Profile + Partnership. Publish the Report in January (the quotable asset). Media/speaking push: chambers, podcasts, KC Business Journal. Referral engine formalized in GHL Networking pipeline — tracked referrals in AND out. | Page-1 findability for micro-niche terms · 3+ producing referral partners · first speaking slot |
| Q4 · Apr–Jun 2027 | Partnership scale. The chain path: leverage delivered multi-location work into pilot→scale proposals. Season finale: the year's re-score, E0 footage side-by-side with the result. | Score 45+/60 — Key Person band · 1 active chain conversation |
| Pillar | Baseline | Day 90 | Month 6 | Month 12 |
|---|---|---|---|---|
| Pitch (15) | 4.5 | 10 | 12 | 13 |
| Publish (15) | 10 | 12 | 13 | 14 |
| Product (10) | 3 | 5 | 7 | 8 |
| Profile (10) | ~4 (incomplete) | 6 | 7 | 9 |
| Partnership (10) | 3 | 4 | 6 | 8 |
| Total (60) | 23–27 · Starting | ~37 · Rising | ~45 · Key Person | ~52 · Key Person |
Re-scores happen on camera at day 90 and each quarter after. The number airs either way — that honesty is the series' credibility.
Everything on this page routes through Gate 0. Put this playbook in front of Gabe this week, agree on terms, and shoot Episode 0 before July is out. The scorecard says 23. The system to move it is already built — this is the year it gets pointed at its own founder.
Micro-niche, held: LOCAL VISIBILITY · KANSAS CITY — never "digital marketing."